I'm currently working as a freelance brand strategist and content writer based in San Francisco, California. Specializing in luxury fashion & lifestyle brands as well as service-focused brands and services (medical/dental), I have experience in e-commerce brand marketing strategy, as well as in retail and sales team management, which has shaped my omnichannel approach to communicating brand values and analyzing key issues in the industry. I received my master's in Luxury Brand Management from Regent's University in London, UK, with an undergraduate degree in Art History from the University of St Andrews, Scotland.
I help clients by providing branding/re-branding strategies & project management including:
- Brand Positioning & Value Proposition Definition
- Development & Coordination of Strategic Marketing & Advertising Campaigns
- Change Management & Practice Transition (Dental/Medical)
- People Operations (Hiring & Contract Negotiation)
- Research: Market & Competitive Analysis
- Management of Social Media/Web Content Production
- Content Writing (Blog, Email, and Promotional)
RESUME
Professional Development
REGENT’S UNIVERSITY, London, UK, 2016-2017 // Masters of Luxury Brand Management, Distinction
Experience
ALEXANDRA CODY, San Francisco, CA, 2017-Present // Freelance Brand Strategist
HELLOSHOPPER, Boston, MA, May 2015-June 2016 // Brand Curator (Business Development & Site Merchandising Manager), Category Lead (Apparel & Accessories)
HELLOSHOPPER, Boston, MA, October 2014-May 2015 // Marketing Associate (Brand)
RALPH LAUREN, Nantucket, MA & Aspen, CO, December 2012-May 2014, May-August 2016 // Supervisor (Key Holder) & Sales Professional
CAVALIER GALLERIES INC., Nantucket, MA, April-October 2014 // Sales Manager
JACK WILLS, Nantucket, MA, June-November 2012 // Sales Supervisor
NANTUCKET MAGAZINE, Nantucket, MA, June-November 2012 // Editorial Intern
INSTYLE MAGAZINE, New York, NY, May-September 2011 // Integrated Marketing Intern
Education
UNIVERSITY OF ST ANDREWS, St Andrews, Scotland, UK, 2008-2012 // Masters of Art History Degree (BA Equivalent), Upper Second Honours
PORTER-GAUD SCHOOL, Charleston, SC, 1996-2008 // High School Diploma